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When Siblings Fight in Print: The Blinkit-Zomato Raksha Bandhan Ad War
Posted inCase Study

When Siblings Fight in Print: The Blinkit-Zomato Raksha Bandhan Ad War 2026

Posted by Niknikhil554@gmail.com August 31, 2026
IntroductionBackground: two brands, one familyThe ad: a fight in eight linesWhy it workedWhy now?Takeaways for…
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GIVA's Raksha Bandhan Campaign Controversy
Posted inCase Study

Case Study: GIVA’s Raksha Bandhan Campaign Controversy 2026

Posted by Niknikhil554@gmail.com August 26, 2026
1. Executive Summary In August 2026, jewelry brand GIVA was forced to withdraw a Raksha…
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